blissblock.

SUBJECT: Digital Marketing

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The brief for this project was to create what would become an ‘Internet Native’ product with the intention of promoting relaxation. ‘blissblock.’ is an organic and reef safe sunscreen formulated in three aromatic fragrances – ‘Frangipani’, ‘Eucalyptus’ and ‘Sea Breeze’.

The proposed product features a detachable steel roller that provides an instant cooling effect when applied directly to the face, acting not only as a means of stress relief, but also improving blood circulation, lymphatic drainage and helping the skin absorb the SPF.

ROLE

As a part of this project, I was tasked with the overall brand direction and design.

As a means to establish a strong direction for the brand and brand identity, I conducted in-depth market research and analysis. With an ample understanding of our competitors and the market landscape, I designed a mock-up of our packaging and product design that met the needs of our key personas.