QANTAS Problem Definition Report
SUBJECT
Marketing Insights
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THE PROJECT
The Problem Definition Report was written as a means to justify why research needs to be conducted into the factors that influence consumer attitudes towards Qantas’ airline. Specifically, the report addresses Qantas’s deteriorating reputation in recent years due to a series of controversies in the media. It details specific variables that may need to be addressed through applied research to generate valuable insights that will inevitably aid Qantas’ future marketing decisions.
The Report states the initial research questions, objectives and hypotheses, as well as a proposed questionnaire design. Previous academic literature and journals were utilised to source variables, data and scales in the research design.
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Read the entire report below.
Our
Story
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